Un mini film racconta la vita di una famiglia in un improbabile mondo senza tessuti: abiti, accessori, biancheria, tutto sostituito da materiali altrettanto coprenti ma decisamente meno morbidi e comodi.
Uno spot IKEA a cura della McCann USA, sulle note di “Everything I own” dei Maplewood.

Delizioso.

[youtube]http://youtu.be/_GHAIJncYYI[/youtube]

Advertising Agency: McCann, New York, USA
Chairman: Linus Karlsson
Vice Chairman: Andreas Dahlqvist
Associate Creative Directors: Koen Malfait, Zack McDonald
Junior Art Directors: Sheila Johansson, Zorica Radovic
Chief Production Officer: Brian DiLorenzo
Producers: Luca Mazzarini, Minnie Tran
Music Producer: Michael Ladman
Executive Project Leader: Rich Whalen
Project Leader: Isabelle Brummer Lewenhaupt
Production Company: Paranoid US
Director: Olivier Babinet
DP: Yves Cape
Executive Producers: Jamie Miller, Claude Letessier
Producer: Pat Harris
Production Designer: Robert Dabrowski
Costume Designer: Fred Cambier
Editorial: Final Cut
Editor: Arianna Tomasettig
Colorist: Pearly Leung
Mixer: Marc Healy
Producer: Olivia Chiu
Music: Maplewood “Everything I own”