La Coca-Cola colpisce ancora: dopo la campagna #condividiunacocacola lancia un nuovo packaging per condividere la famosa bevanda con gli amici.
In cosa consiste? Semplice una lattina che si divide in due.
Un’idea di Ogilvy&Mather Singapore e Ogilvy&Mather France. E chissà se arriverà anche in Italia.

[youtube]http://youtu.be/72fRuE8vmo0[/youtube]

[box]Advertising Agency: Ogilvy&Mather, Paris, France / Ogilvy&Mather, Singapore
Director: Giovanni Fantoni Modena
Chief Creative Officer: Chris Garbutt, Eugene Cheong,
Creative Director: David Raichman, Frederic Levron, Yvan Hiot
Copywriter: Xiao An Cheng
Art Director: Nicolas Gagner, Erdenechimeg Erden
Producer: James Brook Partridge, Laure Bayle, Aurélie Appert, Lorenzo Hassan
Copywriter / Art Director: Baptiste Clinet, Nicolas Lautier, Florian Bodet, Martin Olivier
DoP: Claude O’Steen
Illustrator: Robyn Makynson
Assistant Director: Sibilla Morgantini
Assistant Camera: Abhilash Chandrasekaran
Account Management: Philip Heimann, Louise Kuegler, Tonya Fossey, JiaMei Tay, Anne-Sophie Carbo, FranÄois Phan, Laurianne Maury
Planner: Hadi Zabad, Mark Sinnock
Designer: Martin Olivier, Olivier Brechon
Technical Partner : Capital Innovation[/box]