McDonald’s Directional Campaign – French Fries France

McDonald’s lancia una nuova campagna “direzionale” utilizzando le sue iconiche patatine fritte.

Invece di sovrapporre frecce al logo, per indicare la direzione, McDonald’s Francia ha deciso di lasciarsi ispirare dal movimento artistico del XXI secolo: il minimalismo. Ed ecco come le patatine fritte, le French Fries, indicano la direzione, in 8 colori diversi a creare 64 differenti combinazioni.

McDonald’s shows the way in its new directional campaign featuring its iconic French fries.

In advertising, showing a brand’s direction is usually summed up to its logo and a arrow. McDonald’s France decide to stand out with a directional campaign inspired by an emblematic artistic movement of the 21st Century: minimalism.

Pictured on a color patch, French fries shows the way. According to the direction, 8 colors are proposed to make 64 different combinations.


Advertising Agency: TBWAParis, France
Account Supervisors : Xavier Royaux, José Jacinto, Benoit Kolb
Agency Account Managers : Jonathan Serog, Julie Montagneé, Matthieu Charles
Executive Creative Directors : Benjamin Marchal & Faustin Claverie
Art Directors: Camille Roulant, Emile Chiumino


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