Il 22 aprile si celebra l’Earth Day (Giornata della Terra), la più grande manifestazione ambientale del pianeta per celebrare la Terra e promuoverne la salvaguardia. La Giornata della Terra, momento fortemente voluto dal senatore statunitense Gaylord Nelson e promosso ancor prima dal presidente John Fitzgerald Kennedy, coinvolge ogni anno fino a un miliardo di persone in ben 192 paesi del mondo.
Per celebrare l’Earth Day molte aziende e associazioni hanno creato campagne creative e spesso di forte impatto. Di seguito una selezione delle più significative.
National Geographic Channel: Earth Day DM
In order to communicate Earth´s Day and show National Geographic’s Channel (NGC) concern for environmental issues, a presskit was sent to media buyers, partners and press.This press kit was composed by a 2007 reserve mineral water bottle, highlighting the fact that this natural resource will become a luxury good due to its scarcity.
Advertising Agency: Torke Stunt, Lisbon, Portugal
Creative Director: André Rabanea
Art Directors: Hugo Tornelo, João Pereira
Copywriters: Gustavo Blanco
Advertising Agency: Pupa communication, Kolkata, India
Art Director: Anirban
Copywriter: Ranadeep
29 millions trees are cut dow every day in the world. Stop the war against The Earth.
Creative Director / Art Director / Copywriter / Illustrator: Felix Zilinskas
Published: February 2013
It doesn’t have to end like this.
Advertising Agency: DDB, Toronto, Canada
Creative Directors: Denise Rossetto, Todd Mackie
Associate Creative Directors: Paul Riss, Adam Bailey
Copywriter: Jordana Rapuch
Art Director: Loretta Lau
Illustrator: Kareena Zerefos
Typographer: Claire Reyes
Account Manager: Reshma Lalany
Advertising Agency: Asha Advertising & Marketing Agency LLC, Oman
Creative Head: Bala Krishnan
Creative Director: Rahul Mathur
Jeep Earth Day
Advertising Agency: Filadelfia, Belo Horizonte, Brazil
Art Director: Daniel Correa, Joao Paz
Copywriter: Lucas Antunes, Leandro Neves
Creative Director: Dan Zecchinelli
Photographer: Shutterstock
Digital Retouching: Aderson Fagundes
Advertising Agency: Nossa, Lisbon, Portugal
Chief Creative Officer: Nuno Cardoso
Creative Director: Nuno Cardoso
Copywriter: Nuno Cardoso
Art Director: Helder Romão
Illustrator: Helder Romão
Account Supervisor: Duarte Durão
Advertiser’s Supervisor: Sofia Galvão
Account Manager: David Ramuzat
Planner: Duarte Durão
Advertising Agency: Grey, New York, USA
Creative Director: Sean Crane, Fred Sanicola
Copywriter: Sean Crane
Art Director: Fred Sanicola
Account Manager: Bethany Harris
Advertisers Supervisor: Jeff Loch
Recycling saves more than trees
Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Per Pedersen, Steve Krauss, Ari Halper
Creative: Corel Theuma, Pieter Melief
Origami Artist: Quentin Trollip
Creative Reputation Manager: Rachel West
Account Director: Elizabeth Gilchrist
Account Executive: Cassie Novick
Manager of Art Production: Jayne Horowitz
Manager of Graphic Services: Debbie Joyce
Advertising Agency: PP&B Advertising, Dubai, United Arab Emirates
Creative Director: Jimmy Arujo
Art Director: Abhijit Vichare, Sudhakar Tandalekar
Copywriter: Jimmy Arujo
Advertising Agency: TBWA\Santiago Mangada Puno, Makati City, Philippines
Executive Creative Director: Melvin Mangada
Creative Director: Manuel Villafania
Copywriter: Lady San Pedro
Art Director: Manuel Villafania
Photographer: Paolo Gripo
Account Supervisor: Kathy Cosico
Account Manager: Ethel Sia
Advertising Agency: Bassat Ogilvy & Mather, Madrid, Spain
Creative Director: Pedro Urbez
Copywriter: Gema Arias
Art Director: Pablo Moreno
Account Supervisor: Martina De Marzi
Advertiser’s Supervisor: Juan Carlos Del Olmo
Photographer: Fotonica
